4 Things you should know about SEO

Let’s start with the facts…

Leads that are generated from a search engine tend to have a 14.6% close rate over outbound leads e.g., cold calling which only equates for 1.7%.

Defined

Search Engine Optimisation more commonly referred to as SEO is the process of ranking organically online.

• It’s not just about the keywords! Believe it or not, there is so much more than just keywords which go into your business’ SEO strategy and in turn your business ranking on the first page of Google and other search engines. Other activities include but are not limited to on-page activities such as meta data, open graph tags and alt text, link building, content strategies, local searches and so much more.

• Consider optimising for other search engines. Yes, Google is one of the biggest players in the search engine world but you might have heard of other search engines such as Bing and Yahoo. Be sure to give these search engines a bit of love too when optimising your business website.

• There’s no perfect science. Unfortunately there is no recipe that leads your business to ranking on the first page of Google and any other search engine for that matter, instantly. SEO is a combination of activities that take place and are reviewed regulary.

• SEO is for the long term! Yep! This is one thing we know for sure, a strong, consistent SEO strategy will benefit your business in the long run. So, be sure to keep up those monthly reviews, keep up-to-date with search algorithm updates, and creating E-A-T-able (Expertise, Authoritativeness, Trustworthy) content.

At Novata Solutions we are here and ready to talk about your business’ SEO.