4 Ways to BOOST your Domain Authority
- Published: 5 May 2021
What digital marketing activities does your business implement and how often are they reviewed?
Search engines have several ranking scores that contributes to your websites overall visibility and search engine ranking page (SERP). Although your Domain Authority (DA) is not a deciding factor to Google’s search ranking, there’s a small proportion that can influence your overall SEO score and positioning.
What is Domain Authority?
Domain Authority (DA) refers to the number of backlinks your website receives from other reputable websites.
An acknowledgeable Domain Authority (DA) score ranges from one to one hundred (100). Your Domain Authority is based on a logarithmic scale meaning it’s easier to grow from the earlier increments e.g., 30-40 than it is at a higher increment e.g., 80-90.
The aim with your Domain Authority (DA) is not to be ranking at 100 however, ranking higher than your competitors DA.
We’ve provided our top four activities to consider when trying to raise your business’ DA.
Raising your DA
- Spend time on understanding both your on and off-page SEO activities.
- Consider your websites mobile friendliness.
- When was the last time you checked on your websites Page Speed?
- Are you investing in your company’s social signals?
At Novata Solutions we are here and ready to talk about your business’ SEO Strategy!