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- hello@novatasolutions.com.au
- 1300 NOVATA (1300 668 282)
Perth Office
Level 7, 12 St Georges Terrace
Perth WA 6000
Is your company in it to win it?
Search Engine Optimisation commonly referred to as SEO is the process of organically ranking above the fold in Google (top five on page one of Google) and alternative search engines.
If your business is below the fold than you are missing out on potential views and visits!
Three key factors to ranking organically on Google and alternative search engines include;
Algorithms
An algorithm refers to how a webpage is read, it then calculates and indexes pages accordingly to the rules it meets.
Google rolls out monthly algorithm updates, ensuring that content being pushed out into the world wide web is credible, relevant and holds authority. Below are five algorithms that Google has implemented to crawl and index information that is published on the internet.
Top Five Algorithms
Note: Be weary of exact-match keywords and keyword stuffing as this can trigger the Hummingbird algorithm and decrease the ranking of your website.
Google Algorithms crawl and index millions of pages with an aim to push authoritative and credible websites to the top.
If there is one thing that we love more than coffee at Novata Solutions, it is talking to you about an SEO strategy suited to your business. Let’s combine the two.