Driving Organic Growth for your Business

Search Engine Optimisation (SEO) is the process affecting a company’s online visibility through organic, unpaid search engine results.

An effective SEO Strategy can build authority, credibility and trust with both search engines and your audience. 

Driving Organic Growth 

• Define your Call-to-Action.
• Create E-A-Table content that is consistent and optimised for both your readers and search engines.
• Incorporate a mix of short, long tail, and location specific keywords.
• Generate and maintain relevant meta-data.
• Develop a link building strategy.
• Use social media to socialise and create a business presence/ connection.
• Be active and optimise on social listening opportunities. 

4 Need to Knows 

1. There’s more to it, then just your keywords! Yes, keywords are an integral part to any SEO Strategy, however, you should also look at other on-page and off page activities.
2. Don’t just consider Google as your business’ only search engine, consider other search engines like Yahoo and Bing.
3. There’s no perfect strategy and depending on the type of industry you’re optimising for, your SEO strategy may differ slightly.
4. You have to be in it for the long term! SEO is a long-term strategy and therefore, you won’t see drastic changes in your search rankings overnight. 

At Novata Solutions we are here and ready to talk about your business’ SEO Strategy.