SEO Blog ROOTS #4: UX, Crawlability and Mobile Friendliness

Mobile-first indexing refers to how Google and other search engines predominately index and rank your websites content, based on its mobile user experience (UX).

Keeping this in mind, when was the last time you checked your websites user experience for both mobile and desktop? If the answer is over six months ago… then we have an issue.

Your websites content and overall user experience (UX) should be checked on a regular basis. Great UX and content will ensure your websites bounce rate does not exceed the perfect average of 55%. In turn this will ensure your websites visibility stays somewhat above the fold in search engines, like Google.

User Experience (UX)

User Experience more commonly referred to as UX reflects how a user interacts on your website. This includes a user’s activity such as;

• Are they easily able to engage with the content provided, and does it reflect an E-A-T-able (Expertise, Authority, Timely) content.
• Are your users hitting your target objective or are they leaving before they reach your objective.
• Can they follow along with your journey, from the introduction to additional content pages, whether it be e-commerce or something different.

Crawlability

Refers to a search engine’s ability to access and trace content within your webpages. When a site is crawlable, it means search engines are easily able to access the information provided on your website. However, when a search engine comes across a broken/ dead link this can result in crawlability issues.

Indexability

Refers to a search engine’s ability to analyse and mark your website as an authoritative and credible link.

Check List

Keeping up a mobile friendly website can be tricky, but here are some key considerations you might want to check in on a regular basis.

• Content: Ensure all high-level content is made accessible on your websites mobile version, this includes; text, video, images and their alt text. Also ensure that your content is a readable font, size and colour.
• Structured data: This is integral for your website as a whole, but especially when it comes to your mobile site as it will help search engines easily crawl your data.
• Meta data: Refers to all titles and descriptions provided per page of your website.
• Social metadata: This refers to the Open Graph (OG) tags and other social cards that reflect your website page URLs (links) and description of what they are clicking on.
• Site Maps: This provides search engines with a map of your website to provide a more detailed layout and structure.
• Search Console: Ensure that your Google Search Console is verified for both website and mobile versions.

At Novata Solutions we are here and ready to talk about your business’s SEO Strategy.