At Novata Solutions we refer to the Tree Analogy although you see one’s website siting at the top of your search results, what you do not see are the “roots” which has allowed Google and other search engines to successful crawl, index and ensure that site is credible for its intended audience.

Building strong roots

The roots of your online presence will either see you successfully reach your target audience and be indexed by search engines, or fall dramatically below the fold.

There are several ways that you can build strong roots for your business, this includes but is not limited too;

  • On Page
  • Off Page
  • Local
  • Analytics and Security
  • UX and Crawlability
  • Mobile Friendliness

Before you build on these roots be sure to clearly define;

  • What your business goal is.
  • Who your target audience is.
  • What your Call to Action (CTA) is.
  • Your digital marketing strategy.


(N) Refers to the food necessary for growth, health , and good conditions.

We have our roots but we cannot just leave it at that, we also require these roots to be continually nourished  for continual and future growth. This can be achieved through revised marketing strategies and continual optimisation of the above root activities.

Why Novata Solutions

Novata Solutions are your digital marketing experts from initial design of your website to the implementation of a strong digital marketing strategy.

If there is one thing that we love more than coffee, it is talking to you about an SEO Strategy suited to your business needs.

Let’s combine the two!

Let's work together

1300 NOVATA (1300 668 282)
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