SEO Blog: Thematic Cluster continued
- Published: 13 September 2021
In layman’s terms a thematic cluster refers to a single ‘topic’ which serves as the main content idea for one’s website. Therefore, building a link strategy that signalling search engines like Google to index these thematic cluster web pages as authoritative and credible sources of information..
A strong, identified thematic topic cluster will enable your website to.
- Develop a solid SEO structure, helping build strong, long term solutions..
- Create valuable content.
- Build and increase new audiences.
The Importance of Site Structure
- Usability! Your website presence is significantly affected by your User Experience. Therefore, your users should be able to instantly grasp what your website is about and easily able to navigate around.
- Helps search engines such as Google understand your structure – A strong site structure enables search engines to quickly index our content.
A Searchers Intent
Have you considered your searchers intent? There are four key considerations when establishing your searches intent.
- Informational – Providing data on a specific topic for example; guide, tutorial, how to, best. An example would be “Guided reading session”.
- Navigational – Refers to a specific location, brand, product and/ or service. For example Perth Skyworks.
- Commercial – Uses a modifier like cheapest or review. For example Perth Skyworks review.
- Transactional – Refers to a purchase e.g. buy, coupon. For example Perth Royal Show tickets.
When structured correctly, a thematic cluster can be quite successful.
At Novata Solutions we are here and ready to talk about your business’s SEO Strategy.