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Call to Action (CTA) refers to the desired actions you wish your target audience to take. Before writing your call to action, develop and understand the goal you are aiming to achieve. For example.
No matter what your call to action may be, ensure it is clearly defined before taking any further steps.
It’s suggested that the best call to action phrases are short, straight to the point and use a strong verb.
A successful call to action generally speaks to your audience, for example.
“Join our community” or “Book your tickets now”
Both of these call to actions use third person singular and plural pronouns to capture your desired audience’s attention.
3 Points to consider in your Call to Action
Workshopping your CTA
We have provided some points when workshopping your CTAs in the dot point below.
At Novata Solutions we are here and ready to talk about your business’s SEO Strategy.