Contact Us
- hello@novatasolutions.com.au
- 1300 NOVATA (1300 668 282)
Perth Office
Level 7, 12 St Georges Terrace
Perth WA 6000
Search Engine Marketing (SEM) is a form of Paid Advertising either through Google Ads (PPC) or Social Media Advertising. Paid Search Advertising, also known as Pay-Per-Click (PPC), refers to popular search engine marketing platforms such as Google Ads (formerly Adwords) to build, manage, and optimise advertising campaigns to attract potential customers to ones' online business.
The second form of SEM is through Social Media Advertising, which is defined as advertisements directly targeted at users on specific social media platforms. When a social advertising strategy is correctly aligned with your target demographics, there is more significant opportunities for conversions and sales.
Our strategy focuses on getting to know the client (YOU!) through workshops exploring what your business does, what your unique selling point is, your strengths and weaknesses and if your competitors are using Paid Advertising as part of their marketing strategy.
We focus on four main areas when developing your Creative Ad.
An initial workshop will be held to discuss your reasoning and goals for wanting to create a Paid Advertisment. Questions to consider will include.
Our team of Digital Marketers will then revise the workshop and craft a strategic, creative advertisment directed at your target market. This includes.
Using the chosen paid marketing channels, your ad creatives will be implemented, optimised and published.
Once the Ad is published and running, it doesn't stop there. Our team will conitually monitor, advise and provide a full report once the Ad has finished running.
Our team of Digital Marketing specialist have years’ of experience within the industry. They know what to look for and can provide extensive insights into helping your business thrive in the world of digital marketing, providing that competitive edge.
We will introduce you to our team of Digital Marketers and you can introduce us to your team, generally over coffee works for us!
SEM refers to Search Engine Marketing also known as Pay-Per-Click (PPC).
A Keyword refers to a word or set of words which help identify your business. Discover what keywords your business should be targeting.
Search Engine Optimisation, commonly referred to as SEO, is the process of being found organically through unpaid online marketing strategies within search engines such as Google, Bing and Yahoo.
Create content that is memorable and impactful, resonating with your audience and in turn generating increased connections with your target audience. KISS your way to succesful content.
A strong social media presence will help build your brand trust by building a personalised connection with your audience about your unique selling point.
Link Building refers to the process of generating links within your website, whilst also having other websites and influencers link back to your website. Let's generate strong links.