Setting the foundations of your online presence early, is key to your business’ organic growth for the long term.
Search Engine Optimisation, commonly referred to as SEO, is the process of being found organically through unpaid online marketing strategies within search engines such as Google, Bing and Yahoo. SEO is a regular and ongoing process that uses strategic content creation and positioning to improve your users experience and online visibility.
Why Your Business Needs SEO
- Increases in online traffic.
- Builds credibility and trust with search engine algorithms.
- Generates awareness and authority with your target audience.
SEO is consider a long term solution and although results won’t be instant, give it some time and your online traffic will start increasing in visibility, authority and overall trust.
When referring to SEO and what it takes to get to the first page… We like to refer to our Tree Analogy. For example, anyone going for a brisk walk through a park will see all these lush trees but what they don’t see are the roots which built them up to the point you see them today.
There is not a singular methodlogy to SEO, but several ways to increasing your websites visbility and online presence. Below we have listed our top three points of consideration when developing your SEO Strategy.
- It’s not just about the keywords! Believe it or not, there is so much more than just keywords which go into your business’ SEO strategy such as written page content, meta data, alternative text, social media posts and link building strategies.
- Consider optimising for other search engines. Yes, Google is one of the biggest players in the search engine market, but you might have heard of other search engines such as Bing and Yahoo! These search engines should also be optimised.
- SEO is for the long term! Yep! This is one thing we know for sure, a strong, consistent SEO strategy will benefit your business in the long run. So, be sure to keep up those monthly reviews, keep up-to-date with search algorithm updates, and creating E-A-T-able (Expertise, Authoritativeness, Trustworthy) content.
The Ground Work
Our strategically proven SEO Solution follows the following six 6 steps, to growing your business’ online presence from the ground up.
It is integral that your On Page SEO reflects your business’ personality and brand strategy, while also aligning with your keywords. There are three major factors that contribute to your On Page SEO being successful including: keywords, content, and link building.
Working in conjunction with your On-Page activities through building trustworthy backlinks in your digital marketing strategy, while also through local directories such as Google and third party directories.
We are all unique and have a story to tell, and so does your business!. Local SEO refers to your business’ autobiography, from when you first established, to where you are located, how to get in contact and everything in-between. This is also where your keywords including the phrase “near me” come into play.
Analytics & Security
It’s integral to understand who and when your customers are viewing your website and what you have to offer, to be discovered and further elaborate on new trends. Security is another essential aspect of your SEO strategy and creating authority with search engine bots.
UX & Crawlability
How easy can your users and search engines find your content and navigate through your website? Great UX equals excellent crawlability.
Great, you’ve just launched your perfect website! But, have you considered its mobile UX? With more people than ever using their mobile phones, how confident are you that your websites mobile presence is up to scratch?
Why Choose Us
- No hidden costs.
- Proven track record in increasing visibility and awareness of your business.
- We provide an educational approach.
- Monthly Reports and discussions to ensure your SEO is on the right track.
When you partner with Novata Solutions, our first steps are to get to know all about you and your company!
Our team of Digital Marketing specialist have years’ of experience within the industry. They know what to look for and can provide extensive insights into helping your business thrive in the world of digital marketing, providing that competitive edge.
We will introduce you to our team of Digital Marketers and you can introduce us to your team, generally over coffee works for us! From here we will work with you to understand your pain points and set foundations to kickstart your online, digital marketing journey to success.
We're looking forward to introducing you to our team of Digital Marketers, over coffee of course!
Search Engine Optimisation, commonly referred to as SEO, is the process of being found organically through unpaid marketing strategies within search engines such as Google, Bing, and Yahoo. SEO is a regular and ongoing process that uses strategically planned keywords, content creation, targeting and link building to improve user experience and online visibility. Therefore, ranking for the search terms that matter to your business when a search takes place.
There are six pillars of SEO including On Page, Off Page, Local, Analytics & Security, UX & Crawlability and Mobile Friendliness. Google and other search engine algorithms work continually to crawl and index the information provided on your website, deeming whether it is both authoritative and credible to your potential target audience.
Each company’s SEO Strategy and Implementation varies and therefore, the time taken to be recognised in Google and other search engines as an authoritative and credible source differs.
More than 85% of consumers use the internet to find a local business. Therefore, if your business is not on Google then you are not reaching your target audience.
A Keyword refers to a word or set of words which help identify your business. Discover what keywords your business should be targeting.
Search Engine Marketing
Paid Advertising is a great addition to your organic marketing strategy and can help deliver those timely sales, fast.
Create content that is memorable and impactful, resonating with your audience and in turn generating increased connections with your target audience. KISS your way to successful content.
Social Media Marketing
A strong social media presence will help build your brand trust by building a personalised connection with your audience about your unique selling point.
Link Building refers to the process of generating links within your website, whilst also having other websites and influencers link back to your website. Let's generate strong links.