SEO & SEM
Search Engine Optimisation, commonly referred to as SEO, is the process of being found organically through unpaid marketing strategies within search engines such as Google, Bing and Yahoo. SEO is a regular and ongoing process that uses strategic content creation and positioning to improve user experience and online visibility.
At Novata Solutions we have developed a strategically proven approach to increase visibility and reach your ideal target audience. This is achieved by understanding your brand/products and carefully tailoring keywords, curating and positioning content and building internal and external link strategies.
We offer a full spectrum of SEO activities to ensure your website reaches the right keywords and target audience for the long term.
Search Engine Marketing (SEM) refers to Paid Search Advertising, also known as Pay-Per-Click (PPC) or Google Ads. SEM is considered a short-term marketing strategy that offers quick visibility and reach of your brand/products, reaching larger and more defined audiences. At Novata Solutions we research and analyse comparative market trends to ensure that your Paid Campaigns are being targeted to the right audience and at the right time.