Social media allows you to directly connect with your audience to promote your brand awareness and in turn drive more traffic and potential sales to your website. A strong social media presence will help build your brand trust by building a personalised connection with your audience about your unique selling point.
Why Your Business Needs SMM
- Increase brand awareness.
- Generate awareness and conversation.
- Helps your content travel.
- Develop a strong link building strategy.
Connect with our Social Media Specialists
Our Social Media Specialists will be your direct point of contact when investing in your Social Media Marketing Strategy.
To start, our Social Media Specialists will setup a workshop to understand your brand identity, who you are as an individual, and who you are as a brand.
After this intial workshop our Social Media Specialists will strategically deveop a creative social strategy to increase your brand identity, audience awareness, and engagement.
Coffee is an integral part of our day-to-day activities, so over coffee, we will have a chat and discuss your past, present, and future social media needs. From here, we will identify your brand identity and develop your business' tone of voice.
Here we will focus on what your competitors are doing and how we can create a unique selling point for your brand identity. This will be delivered through.
- Assesing your customer pain points and developing audience profiles.
- Developing an authentic message and specific Call to Action (CTA).
- Creating consistency and varying post types e.g., written vs visual vs audio.
It’s in the title Community! Our Social Media Specialists are all about building up your community, through reaching out to those like-minded individuals as well as creating personal connections with your community/ followers. In turn, reaching out to a larger audience.
Like any Marketing strategy, consistent review and feedback is necessary. Therefore, our Social Media Specialist will deliver monthly reports discussing trends, key differences and future actions to consider.
Trending in 2021
Google's core algorithms
There are various Google Algorithms that work in conjunction to help users find the right relevant content related to their searches.
You cannot and should not try to rank for every word possible. Research what’s trending in relation to your industry and be specific to your business offerings.
Generate E-A-Table Content
E-A-T stands for Expertise, Authoritativeness and Trustworthiness. E-A-Table content refers to having a valid voice and opinion on a topic that you’re discussing.
Optimise for Voice Search
Voice Search has become more commonly used then ever, so how can you influence Google and other search engine bots to suggest your business’ site over another? Well, this can be achieved through conversational and authoritative content.
User Generated Content
Refers to any form of content e.g., written, visual and/or audio produced by your users. This form of content if quite valuable and is a great way to increase your audience awareness and engagement.
This activity provides your business with an opportunity to track, analyse and respond to conversations surrounding your business and/ or industry. By developing a strong voice and online presence, you start to build on and increase your audiences trust and engagement.
Videos, are a great source of easily digestible content, that can be consumed with or without sound (using subtitles). This is a major trend and when done right, can be a very influential part within your business/ brand marketing strategy.
Why Choose Us
- We provide an educational approach.
- Knowledgable and proactive approach in current trends and best practices.
When you partner with Novata Solutions, our first steps are to get to know all about you and your company!
Our team of Digital Marketing specialist have years’ of experience within the industry. They know what to look for and can provide extensive insights into helping your business thrive in the world of digital marketing, providing that competitive edge.
We will introduce you to our team of Digital Marketers and you can introduce us to your team, generally over coffee works for us!
We're looking forward to introducing you to our team of Digital Marketers, over coffee of course!
A Keyword refers to a word or set of words which help identify your business. Discover what keywords your business should be targeting.
Search Engine Optimisation
Search Engine Optimisation, commonly referred to as SEO, is the process of being found organically through unpaid online marketing strategies within search engines such as Google, Bing and Yahoo.
Create content that is memorable and impactful, resonating with your audience and in turn generating increased connections with your target audience. KISS your way to succesful content.
Search Engine Marketing
A strong social media presence will help build your brand trust by building a personalised connection with your audience about your unique selling point.
Link Building refers to the process of generating links within your website, whilst also having other websites and influencers link back to your website. Let's generate strong links.