A search engines core web vitals refer to the following three points including Loading, Interactivity, and Visual Stability. 

Core Web Vitals or Web Vitals refer to a set of performance metrics, focusing on analysing the speed signals required to deliver a seamless, rapid user experience for each website.

In our Mindful Consumer blog, we touched based on behind the scenes of the top three (3) web vitals. Which has been recapped below. 

  • Largest Content Part (LCP) – We dedicated a whole blog to Largest Content Paint. Essentially, be aware that your mindful consumer does not have endless amounts of time and they want their information easily navigable and fast! Therefore, aim to have your LCP at 2.5 seconds or less.  
  • First Input Delay (FID) – Refers to the time taken before the “first” interaction occurs on your website.  
  • Cumulative Layout Shift (CLS) – This refers to a user-centric metric, as it measures and quantifies how often the users experience an unexpected layout shift. It’s suggested the lower the CLS the more pleasant it is for your users.   

Each web vital has a different grade to meet, which we have provided below.

  • Largest Content Part (LCP) – Aim for 2.5 seconds or less, as anything above 4.0 seconds equals a poor grade.
  • First Input Delay (FID) – Aim for 100ms or less, anything above 300ms equals a poor grade.
  • Cumulative Layout Shift (CLS) – Aim for 0.1, anything above 0.25 equals a poor grade.

There are three grades associated with Web Vitals when analysing a website including. 

  1. Good – As it states, the performance metric is doing well and doesn’t require any additional improvements. Although, be sure to re-analyse in case things start to change.
  2. Needs Improvement - There are some aspects of your website that need to be optimised to meet the requirements.
  3. Poor – Let's have a chat, because your current strategy needs a refresher!

At Novata Solutions we are here and ready to talk about your business’ SEO Strategy.

Let's work together

1300 NOVATA (1300 668 282)
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